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A/B Testing For Your Local Search Engine Optimization And How It Works

No matter how much research is done, not every marketing campaign’s results will be positive. That’s why A/B testing is an excellent method to calculate the best strategies for promotional and marketing for your business. It can be used to test/compare everything from websites copy to sales email. 

A/B testing can make a possible huge difference when it comes to your marketing efforts and their effectiveness. 

What Is A/B Testing And Why Does It Matter?

A/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better. A/B testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal. 

Over time, we found offering a free website analysis (which provides tons of value to our target audience) was the most effective way to establish expertise and show visitors our value. 

How Does A/B Testing work?

A/B testing works by randomly comparing two versions of the same asset to different users. This can be anything from a website to an ad, it then shows which of the two performs better. The random part provides more accurate information without changing the results in any way and this makes it an important factor.

Why is A/B Testing Important?

Accurate A/B tests can make an unmissable difference when it comes to your return on investment. By the use of controlled tests and gathering empirical data, you can figure out exactly which marketing strategies are the ones that work best for your company and also your product. 

If the possibility is there that one variation is working better than another without putting any risk on large capital it would be careless to run a promotion without testing it out first. 

How Is An A/B Test Planned?

If you’re running a test on-site, you would want to think of all the sales-related pieces of your website, then figure out and decide which elements to split test. You might be testing the following

  • Headlines 
  • Calls to action text 
  • Calls to action location 
  • Pop-ups 
  • Featured image 
  • Copy 
  • The number of fields in the form 

How Long Does The A/B Testing Take?

A/B testing is not a project that you do overnight and depending on the amount of traffic you’re getting, you might want to run tests for a few days to a couple of weeks. Remember, you only want to run one test at a time for the most accurate results. 

How to analyze A/B Testing Data?

After your A/B test is done, you’ll have a pile of data but how can you tell which version won, how do you know? Sometimes it’s clear who the winner is, for instance, if one version of a landing page as a result of more email sign-ups by 50%, you immediately know who won without having to analyze much data.

Some Info On Local Search Engine Optimization

Following our expert advice on local search engine optimization, is one way to make sure you maximize your online visibility. If you’re a business that can’t decide whether or not to use the trends mentioned, our local search engine optimization is a sure-fire way to help you get in with the latest marketing trends and increase your online visibility. 

Our local search engine optimization is carefully structured by an expert that has years of relevant experience to help your company optimize its content for improved results. So, contact us today we’re happy to receive your calls and answer any questions you have.