According to SEO experts, everyone needs to know about these trends. If you’re looking to dominate the SERPs in the last few months of 2021 and start focusing on 2022, these trends are sure to get you pumped for success! In order to earn more revenue, what SEO tactics and strategies can be used? We constantly ask ourselves this question, and there’s always room for improvement, so let’s discuss a few trends that could potentially promote improvement.

Focused Optimization

Everyone’s heard of Google’s new algorithm called BERT, it received a lot of attention upon arrival. It’s now a trend for SEO’s to learn how to optimize for it, but instead of putting all focus on optimizing for BERT, point your attention towards user-focused optimization and the delivery of digital content.

Basically, you’ll reassess your access user points to search and align content with it. If you look at the mechanics of how certain things are served in many different search settings, giving users more options in how they search for things, it’s more important for SEO’s to keep in mind the fundamentals and content delivery.

With the launch of BERT in 2020, Google took a big step forward into making search about the intent matching, instead of pure string matching. Content now has to truly be written to user intent, and keyword research tools may become less relevant. If you’re a smart SEO, you’ll get up from your desk and talk to your clients, finding out what exactly it is that your audience expects from you. When you focus on customer intent it would be easier to determine where you as an SEO fit on their path.

Optimized Content In High Quality

This is one thing that absolutely matters is SEO, content. It affects everything, from your site to your strategy, and to succeed you’ll have to write something that’s both valuable and relevant. This could mean that SEO needs to learn how to write or hire someone who already does.

There’s a day coming where the best content will win, until then Google’s editorial discretion isn’t perfect yet, so some content will still rank even though it shouldn’t. You can make it a goal to have great content on the web, the best for your topic or a subset of your topic.

Almost 70% of search queries are long-tail searches and having good content allows you to compete effectively for that. This type of content is what Google looks for in order to satisfy user needs.

Learn What Answers The User Wants Next, Understand Them

• Understand how your audience searches and also who your audience is
• Understand the problems that need to be solved and the intent behind the query
• Give your audience options and answer their questions in a format they prefer
• Just because you’re doing something good, doesn’t mean the user intend won’t change or someone else won’t do something better

If your pages are covering the same topic, again and again, they will knock each other out of the results in the end. It helps to get creative with the topics you cover instead of repeating too much.

Programming

Tapping into programming language using an app like Python can save you time on all the most time-consuming, redundant tasks. SEO automation will create more free time for you to focus on your marketing fundamentals like:

• Branding
• Creating good customer experiences
• Speaking the language of your customer/client
• Storytelling
• Providing timely responses and listening to your target market
• Providing content that’s easy to consume and the way your audience wants it

Programming is what makes an SEO a better SEO and there are a few advantages to moving beyond the regular analysis like Excel. Not only analyzing your own data, but also the ability to:

• Solve complex problems by applying machine learning
• Incorporate other sources for data insights
• Make difficult decisions that require human input where there’s not enough time for human input