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A Few Things That The Best Local SEO Have In Common On Google

There’s one question that every good SEO asks themselves on a regular basis, and that is ‘What separates the heroes in search rankings from everyone else?’ They ask this when they’re looking to outrank a site that seemingly dominates Google in every keyword possible.

Apparently, these sites all have a few things in common, factors that can’t be matched by other sites and not just age and authority. Top sites have a few qualities that make them stand out from their competitors. 

High-Quality Content

When it comes to the quality of their content, high-ranking sites are known for it. Some major sites don’t post high-quality content all the time, however, they do provide excellent content at least most of the time.

When saying ‘high-quality’ it doesn’t necessarily mean their content is more detailed or longer than anyone else’s. It may contain some kind of high-profile research that other companies aren’t able to get, or it can be better designed or even break a story, the point is that there are many things that make content great.

When it comes to SEO, high-quality content matters as it helps to boost rankings in several ways. It results in a higher rate for click-throughs as well as reduces your bounce rate. However, the quality of the content isn’t the only thing that top-ranking sites are worried about, they also optimize their content to perform better.

When it comes to optimizing, they add keywords heading tags, headings, and throughout the content. Since there’s no objective way to know exactly how good your content is, it makes it harder to create content that’s indeed high-quality.

However, there are steps you can take to ensure that your users will think highly of the content you create. Firstly you have to make sure it’s written by someone who knows what they’re doing, an expert. This task is simple for sites such as media outlets. There are some topics that journalists are absolute experts in, but don’t let that stop you from writing about your own experience and expertise, or hiring a writer who’s up for the task.

The Focus On User Experience

Top ranking sites do everything they can to keep users coming back and put a premium on their user experience. In general, a good browsing experience is needed along with high-quality content, an intuitive layout, and a great design.

Top ranking sites use ads on their sites, yes, however, they don’t under any circumstance ruin their user’s experience with things like pop-up ads intruding a user’s browsing every minute.

One of the reasons these sites are at the top of Google’s rankings is the fact that they provide a good user experience. It was announced by Google at the beginning of 2021 that user experience will be one of the metrics to rank sites. 

Also what your site looks like, how it loads, and how users interact with it. There’s a huge emphasis on user experience as it’s in alignment with Google’s goal of providing the best browsing experience they possibly can.

It was found by the search giant that almost 52% of users are less likely to engage with a brand’s content after having a bad mobile experience, therefore, mobile-friendly sites are a win. If you have a high bounce rate, the chances of ranking are below average.

It makes commercial sense to improve the user experience of your site as well as align with the experiences of top-ranking sites.

Things To Know About Best Local SEO

Staying ahead of the changes in the SEO landscape is crucial for any business. These trends/facts were found by Best Local SEO as the ones that had the most impact on the marketing world thus far. Users are more likely to engage with content that focuses on their needs and not on ranking boosts. Video and image content, particularly when it comes to searches, will considerably increase your rankings as more people search straight through YouTube or Google Images. 

Best Local SEO has years of experience in helping companies build their online presence in order to reach the top search engine rankings. Contact us today we’re happy to answer your calls and help get more traffic to your site.