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Creating An Editorial Calendar To Streamline Your Content And Your Best Local SEO

One thing that was true way back when, and still remains so today, is the words ‘Content Is King’.  Due to content playing a virtual role in the educating and converting of savvy consumers, this is still very true.

It’s unfortunately not understood by all marketers, how to correctly implement a content strategy. You could be complicating your content production when you don’t start with the basics. 

You need to publish your content consistently as well as keep your content plan actionable. This is the way to success and also where the content calendar fits in. So, let’s start with the basics, discussing how to create and manage your editorial calendar, and how your content strategy can grow.

What Are The Reasons To Use An Editorial Calendar?

It allows you to plan your content strategy.  When to create, publish, promote, and organize your content and its creation effectively. It’s also used by many businesses and bloggers to stream their content production.

For creatives and business owners, the editorial calendar has proven to be a lifesaver on multiple occasions. It can help you stay on track, whether you’re a business owner, blogger, or freelance writer, and also ensure your content flow is running.

Some use it to improve focus because when taking a professional approach it could help with limiting writer’s block and keep your content evergreen. However, there are a few other reasons to use an editorial calendar, such as:

Organization And Delegation

With the editorial calendar, it’s possible for you to see your articles that need to be written at first glance and delegate them to your writing team. No need to scramble and look for topics and send them at the last minute, or worry that you’re not going to get to it during the month.

It’s all in front of you with the calendar. It also saves a lot more time when you’re this organized and ensures that every team member knows what they’re supposed to be doing.

Planning That’s Improved

The better you’re doing your planning, the better the writing tends to go much faster because when you know what and when to write, you’re spending a lot less time on last-minute details.

There are those who consider the planning to be much more important than the content creation itself. It’s essential to plan for:

  • Content creation that’s suited for your specific audience
  • Writing the kind of content your audience wants and needs from you
  • Publishing on platforms where you know your audience will be hanging out

Achieving Your Goals

Ideally, an editorial calendar is a big part of your content strategy, therefore it was developed around goals that you initially want to achieve, whether it’s long stern goals or specific time-based. These are the overall goals that you want to achieve with your blog, business, etc.

An editorial calendar assists you in achieving your goals in the following ways:

  • Building your brand awareness
  • Getting more sign-ups for your newsletter
  • Making fresh conversations and reaching new leads
  • Helping promotional activities
  • Meeting critical milestones

Your calendar is vital to helping you achieve your goals, no matter what they are.

Meeting Deadlines

There’s a saying that “deadlines are the greatest source of inspiration.” That doesn’t mean you have to rush your job though. It can help avoid rush jobs when every team member knows their exact deadline for each task, keeping the audience engaged and reaching goals.

If publishing content is a part of your marketing strategy, it’s important to keep up with deadlines, for instance, if you’re writing blogs to support an annual sale or launch. 

More About The Best Local SEO

Using our best local SEO is making the choice to get the most out of your search engine optimization. Our best local SEO is a helpful guide to optimizing for better results and rankings. 

Careful consideration goes into each plan by the best local SEO expert that has years of experience to help you reach for the best. So, contact us today we’re happy to receive your calls and answer any questions you have.