Even SEO Experts Make Mistakes Once In A While
Believe it or not even SEO experts make mistakes sometimes. While doing SEO slip-ups are normal, however, in this article, I’ll be talking about the worst mistakes you can make while doing SEO.
SEO can be mastered over a period of time, just like any other industry, however, when you get comfortable, you tend to slack without knowing it and even think of yourself as unable to make a mistake, being an expert.
It’s like autopilot mode!
But, the very strange thing is, the more knowledge you have on a certain topic, the easier it is to forget about paying attention to detail. Google changes its way of doing things quite regularly, so being an SEO expert even you can use a little nudge to be better at it.
Hence, this list of mistakes that are sometimes easily made by SEO experts themselves.
Creating Content For The Sake Of Content
In order to increase your website’s indexation rate, authority, and brand exposure, you must create content. Fresh content as consistently as possible. With your website’s growth and a few pages more, it can become more difficult to do so. Finding unique keywords for each page and sticking to a strict strategy and by the end of the day, we’re creating content just for the sake of it.
This could lead to unused content and a waste of time and resources. If you haven’t completed strategic keyword research before this, don’t write any content. Your content must be relevant to your keyword target and make use of them in H2 heading tags and body paragraphs.
The full context of your content will be transferred to search engines, meeting user intentions on many levels. Take the time to invest in long-form content that’s evergreen and actionable. Your content must also remain relevant when it reaches page one results, however, optimized content can take months before it gets there.
Not Reaching Customers With Your Content
In order to get users to view your content, you as an expert must have a strategy in place. A big part of the industry isn’t investing as much time and resources into content creation as in their production.
Your content is shared all over social media, but how many users does it reach without the proper advertising, which can even include paid ads/advertising. When posting your latest content on social media and on your blog is good, however, the reach is limited to only a percentage of your audience.
You’ll eventually need to invest more resources into promotional tactics if you want to acquire new leads for your business.
Some of these strategies might include the following:
- Promoting your content over influencer channels
- Keyword-optimized hashtags for a specifically targeted audience
- Paid campaigns on social media
Wrong Keyword Optimization
You’ve created your masterpiece of long content, added time, value, and resources to it, but it doesn’t drive any traffic to your website. At the same time, your visitors aren’t converting and their on-page time is not very long, why?
It’s quite possible that you’re not optimizing for the correct keywords. Though you understand how important keywords for informational queries are, you as an expert can still run into easily made mistakes like these:
- Relying on phrases that are high-volume, but don’t convert
- Ignoring click-trough rates
- Inserting exact match phrases that are awkward into your content
- Not making use of Google ads value
- Using target keywords in content that’s irrelevant
- Choosing keywords that are irrelevant to your specific audience
When it comes to the search phrases appearing in top results for both local and national searches, it’s important to actually do research on them, in order to understand what it is your audience wants.
Find out what search phrases are used by your customer and what they use to describe different elements. From here it may be easier to create your keyword list to be more relevant to your customers.
There are some tools you can make use of, such as Google keyword planner that can help you with relevant ideas for your keywords.
Also, don’t forget to optimize for commercial and informational queries!