Free Tools For You As A Local SEO Expert
Who says it’s a ‘must’ to be spending money to get more traffic when there are so many free SEO tools to use for driving more traffic to your site. Some of them you may have heard about before.
However, there are many categories these tools work in, in this article I’ll be educating you on two of them, namely:
- Keyword Research
- Content Marketing
Okay, let’s get to it!
The tools mentioned in this category are all able to help with researching keywords. Keyword research tools have many different ways of coming up with keywords to suggest, therefore you might want to take a look at all of them before you decide which one to use.
Ubersuggest has a Chrome extension that you’re able to use from the SERPs as well as many keyword research options. It also shows you how many times a keyword has been searched over the last 12 months, this makes you able to see seasonality.
It pulls its keywords from different sources such as Google suggests and then, of course, its own database. It also shows you which keywords your competition is ranking for and suggests keywords on questions, prepositions, and comparisons.
The capabilities of keyword research are that you’re not just able to see how competitive a keyword is, but also tell you about the number of links an average ranking website has. Here’s how to do that with Ubersuggest:
Step 1: Enter your chosen keyword and press ‘search’.
Step 2: In the left sidebar click ‘keyword ideas’
Step 3: From the list provided choose your keyword
Step 4: Analyze the data
The unique thing about Ubersuggest is the fact that it provides suggestions for local keywords. If you’re doing local SEO this is a good thing.
Google Keyword Planner
This comes as no surprise that Google the search giant has its own research tool for keywords. Google keyword planner not only gives you keyword suggestions but also click estimates and CPC data.
CPC data is something that many other keyword tools have, however, chances are that they pulled it from Google keyword planner. When you’re ranking organically, make sure that you’re looking for terms with high CPC.
A lot of people love Google Trends, it’s definitely a favorite on this list. This tool shows you what’s hot and trending now. It also tells you if an industry is getting more search volume as time goes by or less.
You’re able to look at the data from a global perspective or choose to filter it down to a specific location.
AdWord And SEO Permutation Generator
This is a very simple and easy-to-use tool and if you’re looking to get creative with your keywords this is a good option for you. It allows you to enter the terms you want to target, then combines them to make different variations of keywords.
Not all keywords are popular in search volume, nor will all of them be popular on your site. However, it will create a sense of which way to go on your site in terms of ling tail variants.
If you want more search traffic, then the content is one thing you have to create. And with free content marketing tools, you can get the most out of your traffic in searches.
Google Analytics provides detailed and high-quality information like no other data source. Where most other tools just go with Google’s API, this is the one to work within an era that’s Google dominated.
When it comes to SEO and content marketing, this is a tool that can’t be ignored. This critical source provides important data regarding traffic, visitors, etc.
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