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Fresher Search Results & Better Indexing For Google Caffeine Update

The Google Caffeine update set the stage for many changes for SEO and search, even though it didn’t directly have any impact on rankings. 

Back in 2009, Caffeine was announced by Google, also that it will become one of the most important updates in the history of search engines. It was such a big update that Google provided a ‘Developer Preview’ for months.

There was a lot at stake, and SEO professionals were given early access to the update in order to report any faults/issues they find. 

The Caffeine update rolled out in 2010. 

What Is The Google Caffeine Update?

Caffeine is a web indexing system that allows Google to store and crawl data much more efficiently. Google was not only able to increase its index, but also provide fresher results, which was increased by almost an estimated 50% fresher.

In the old indexing system, there was a category that was based on freshness requirements where content types and pages were put into. At any rate, this relates to this update. 

They sent out different crawlers, some of which had to look for changes and others to reindex changed pages. This is all based on the content in question. 

A site was crawled by different bots if it was in the fresh category, they would quickly add the content to the index. The content of most sites would be crawled and reindexed every few weeks.

Due to site classification, a scenario was created that fresh and important content could possibly be missing from the index, but with Caffeine, the capability to store, crawl and add data to their index was gained by Google.

They can add content to their index within seconds, this means that fresher information would be available on a wide range of websites. 

Caffeine was build keeping growth in mind and also the understanding of the growth ahead. They also took into consideration how changing media and device types can impact the resources that were needed.

Why Did Google Launch Caffeine?

By creating Caffeine, Google didn’t attempt to affect rankings at all, in fact, it wasn’t even an algorithm.  Caffeine was just a complete rebuild of their indexing system. One has to look at the changing web in order to understand the reason behind this.

The original indexing system that was created in 1998 was slightly different than the one Google had in 2009. At the time there were only 2.4 million websites and people on the internet was 188 million, this was worldwide. 

There was quite an increase over time and by 2009, it was almost a hundred times more with 238 million websites and 1.8 billion users worldwide, all trying to get to them without an end in sight to the growth of both websites and users.

If we were to add all the significant changes to the types of media that need indexing, maps, video, images, and other data, the old index just wouldn’t be able to handle it all. We can almost look at Caffeine as Google rebuilding its shelves and rearranging the groceries. 

Who Did Caffeine Impact?

Caffeine didn’t have a negative impact on specific sites, however, there was a drop in rankings and organic traffic for some websites. On the launch, the capacity to crawl faster and to produce fresher results from a bigger index was gained by Google. 

Sites were rewarded for covering new stories, whereas they would have only had this advantage if they were in the fresh category while using the old indexing system. Those who were in that same category previously might have seen this as a hit, where some of us actually see it as leveling the playing field.

Freshness Rumors

This update had one thing in common with all of Google’s previous updates, which was how fast rumors about optimizing for its spread. The update itself was revolving around Google’s content indexing ability and that content changes rapidly. Word set out that claimed frequently updating content yields an SEO advantage.

However, this update had nothing whatsoever to do with adjusting any ranking signals.