How Local SEO Experts Can Give Their Customer Lifespan A Boost
By providing value local SEO services to your customers could help you win with your clients, increasing your customer lifespan value.
Increasing CLV in your local SEO marketing business is not about selling your customer’s additional services or taking more from them, it’s about meeting more of each customer’s needs and delivering the best possible service.
This metric/KPI is the product of your ability to precede your client’s needs and offer local SEO solutions to help grow their business.
Since 54% of local SEO’s reported that due to COVID-19 there have been market budget cuts, it’s especially important as according to Moz’s recent report on the State of Local SEO.
In times of economic turbulence, it becomes more difficult to win new business. Focusing on your current client base and helping them reach the other side stronger because of the enhanced services you can provide, may just be the right thing to do at the time.
Focusing on higher opportunities with a bigger impact and quicker wins might require you to adjust your contract to be more flexible.
Due to circumstances beyond your customer’s control, there’s no point in holding them to services that don’t meet their needs anymore.
It’s a win if and when you prove that your local SEO services add value and are worthy through increased revenue for your existing clients.
Do Market Research
A lot of different companies had to put up with adding new products/services and/or transform their way of serving customers during the pandemic, so there is a chance that your existing customer may be in a completely different market than they were a year ago.
Local SEO experts are profuse researchers.
In order to make it work for your clients, how can you package that knowledge? You could create new customer personas and make yourself available to do market research in the time you have free.
Or alternatively, you could offer your existing client a substantial discount and offer it as a local SEO marketing package. All kinds of companies need this kind of service whether they’re outsourcing or doing it in-house.
Offer Keyword Research
Have you ever thought that your client’s keywords may be out of date? It’s possible if their main business category has changed and they now have to deal with completely different competitors.
Just a thought, if a business was to transition from a paint company to a home renovations business, their target customers are completely different from what it previously was.
Next month consider adding keyword research as an add-on service to your local SEO package.
Do Google Posting
With local intent, you can help your clients improve their visibility in organic searches and maps through local SEO solutions and website optimization.
Businesses that actively manage their local presence and creating Google posts are what Google wants to see. This is also a great way to put the news out on a regular basis along with photos, offers, and things that engage your audience.
If you’re already producing content for your client, repurpose it for the client’s blog or social media and use them as an add-on in your weekly package.
Get Reviews From Happy Customers
Glowing reviews don’t just optimize your business but encourage more customers to buy from you. Check-in with your clients and see how they’re managing reviews, depending on the business they might be experiencing a continuous change in online reviews due to the pandemic and its various stages of lockdown and health recommendations.
Make sure that your clients understand the importance of reviews as a customer service extension and also as a powerful local ranking factor and conversion agent.
If it’s a company you know well, you can offer to help with their review response.