Founder & Director
As a finalist in the Australian Design Award and in various publications my SEO consultancy company has provided competitive prices with measured results. I personally work one on one with my clients to optimise results giving key ingredients to help get your website to the top of Google. My brand experience includes Monash university, Silvertop Taxi, Mercedes Benz and True Value Solar which I was the digital marketing manager. I am accessible, reliable and genuinely care for your business, if your business needs a kickstart with some nice graphic design, web design or SEO, get in touch today.
How to Build Less Backlinks and Get Better Results
If you are looking for a way to rank high on search engines without having to build a ton of backlinks, then there is a simple method you can use to boost your SEO rankings without having to build hundreds of links.
Do you know the biggest mistake people make when building backlinks and trying to drive traffic? It’s indexing. Most people fail to make sure their pages are being indexed. Instead, they spend hours and hours building as many backlinks as the can. Unless the pages with your links are getting indexed, then the links won’t matter anyway. It’s not necessarily about the number of links you build. It’s more about the number of indexed pages that have your link on them.
If you focus more on getting the pages with your links indexed, then your link building strategy will be way more effective and efficient. Just in case you aren’t sure, the best type of backlink is a contextual one. Contextual links take time to build, which is why you want to make sure every link count. Hiring a professional SEO consultancy can help you build better backlinks.
The average marketer will only get between 10% to 30% of their links found. That’s not a high percentage. As a marketer, it is very important you pay close attention to the number of links that are being indexed. It is possible to get almost 100% of your links indexed, but only if you are persistent. You must keep at it until Google and the other search engines index your URL’s. You must track and test everything. It might be a lot of work at first, but it will pay off in the end.
Every week you should be checking to see which URL’s have been indexed and which one’s haven’t. If a URL hasn’t been indexed, then you should continue to build links to it until it has. The best way to keep up with everything is to make a list of all your URL’s. Highlight the ones that have been indexed. This way you can easily see which ones you need to keep working on. If you don’t do this, you will have a very hard time knowing where your links are and how many have been found. Start keeping track of all the pages your links get placed on. If you have a WordPress blog this is very easy to do as you will get a “pingback” anytime someone links back to you.
Getting Your Links Indexed
There are many ways you can go about getting your links indexed. Many use RSS feed submission, but it is not recommended to do so. RSS feed submission isn’t as effective as it once was.
Multiply the Benefits
These days the quickest way to get links indexed is by bookmarking them and using social media sites such as Facebook and Twitter. These sites generate so much user created content which makes them a search engine magnet. Search engines visit these sites on a regular basis indexing new links. Use social media to your advantage. If you have a WordPress blog, use an application like Twitterfeed.com to automatically send your posts to both Facebook and Twitter.
Link building is important because search engines such as Google analyse website popularity based on the popularity of pages that link to them. Other factors considered include metrics such as spam, trust, and authority. Websites that are trustworthy tend to link better. Link building is an important part of search engine optimisation that should be done by experts. Link building can be done in several ways.
Link building through forums
Online forums are places where internet users are free to interact and exchange views on different topics. To effectively link build through forums, it is important to do research on the most effective or popular forums that are used by your potential site visitors. After identifying suitable forums, you should then participate in fruitful discussions and occasionally place a link to your website.
Link building using article directories
Article directories can also be used to effectively build links. Writing useful articles and submitting them has been a common way to gain links and drive traffic to websites. The process is tedious in maintaining traffic and ranks. This is where article directories come in. Article directories help in link building by allowing users to write some brief information about your website in a resource box.
Link building using blogs
Blogs are also useful link building tools. This is because blogs offer opportunities for visitors to comment on articles and participate in discussion forums. It is important to comment on blog articles that are relevant to your potential visitors because this is the only way to ensure that users will be interested in your links. You should also be careful when link building using blogs because most people end up spamming, which does more harm than good. You should ensure that all your comments and discussions are interesting and sincere because this is the only way to add value to the reader.
Link building using social bookmarks
Social bookmarks are also effective link building tools. There are many social bookmarking platforms on the Internet. These platforms include Digg, Worio, Sphin, and many others. Social bookmarks are excellent SEO tools because they help people discover new content. They also show what is currently popular on the internet. Social bookmarks help in link building by allowing users to bookmark webpages they like.
Link building benefits
The sole aim of link building is to optimise a website appropriately, so it can be ranked higher on search engine pages. Proper link building does exactly that. For instance, link building through social bookmarks, blogs, article directories, and forums allows for mass distribution of your websites content on the Internet.
Link building is also beneficial because it offers a cheap way to perform SEO. Link building also offers an excellent way for ensuring that more potential customers follow a websites links. For instance, social bookmarking provides an excellent way to spread a websites links. Link building also ensures that a website reaches the targeted niche demographics.
Link building limitations
Among the most common limitations of link building is time. Placing links in social bookmarks, blogs, and article directories can be a time-consuming process. The reason behind this is because search engines take time to pick up link patterns before they can rank a website. Another limitation of link building is that it requires careful execution to be effective. Hire the services of a professional SEO company like Local SEO to effectively build useful links.