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How To Claim Your Author Knowledge panel In Google News With Local Search Engine Optimization

You as an author can be the news source people learn to trust. There are many voices in the world, all wanting to be heard, so, building a following that’s large isn’t that easy. However, you can leverage all the sources that are available to you in order to stand out in the crowd.

One source that’s available is claiming your Google News author knowledge panel. 

Google News Author Knowledge Panel, What is it?

These are panels/information boxes displayed by Google at the top of search engine results pages. These are shown when users search for a business, person, organization, etc. The information appearing on your author panel is drawn from Google’s knowledge graph. 

The knowledge graph refers to Google’s data bank. This system is specifically designed to understand entities on the web along with their facts and how they relate to one another. The knowledge graph receives its information from multiple sources on the web such as Google My Business, Wikipedia, etc. And then of course, also from social media platforms.

The author panel is updated every time Google receives new information or the existing information changes. Search engines do the following in order to display an author knowledge panel:

  • Verify that the information received are facts matching the query
  • Looks for the most relevant images/photos to be displayed in the knowledge graph
  • The first set of entities such as a person, business, event, etc, is identified as relevant to the query
  • Obtains search results that match a user’s query

Content that you’ll find on a knowledge panel is the following:

  • Images and videos
  • Third-party websites that you appear on as well as your own
  • Your social media profiles
  • Your contact details
  • Events
  • Facts about both you and your business

This gives people who search for you, a glimpse of who you are and what you do, which can help you in building a better and more solid presence online.

Why Should Your Author Knowledge Panel Account Be Verified?

Verifying your account could add in helping to reach your goals in marketing. Investing time into verifying your author knowledge panel account can do the following:

Increase Your Visibility In Searches

This is one of the most important reasons you should invest the time to verify your account, and also manage it is due to it boosting SEO. The first thing a user sees when searching for a query that’s potentially linked to you or your brand is your author panel.

This could lead to an increase in revenue, as increased visibility leads to increased visitors to your website/store.

It Gives Your Brand Visibility A Boost

Verifying your author panel can lead to an increase in visibility online. A significant amount of SERP real estate is occupied by knowledge panels, which offer brand visibility that’s absolutely unmatched.

All kinds of media are displayed in knowledge panels, which make you a business owner visible to opportunity. Here you have an opportunity to show users all your branding assets in one place.

It Helps With Reputation Management

Another thing that plays a big role in establishing your online credibility is reviews. The unfortunate thing is that not everyone will write a review for you, nor will all of them be positive every time.

A negative review can cause harm to your brand image, and this is where your knowledge panel can come to your rescue. It helps to gain trust among users due to it appearing at the top of the SERPs. This helps to maintain your reputation. 

Some Info On Local Search Engine Optimization

Following our expert advice on local search engine optimization, is one way to make sure you maximize your online visibility. If you’re a business that can’t decide whether or not to use the trends mentioned, our local search engine optimization is a sure-fire way to help you get in with the latest marketing trends and increase your online visibility. 

Our local search engine optimization is carefully structured by an expert that has years of relevant experience to help your company optimize its content for improved results. So, contact us today we’re happy to receive your calls and answer any questions you have.