Founder & Director
As a finalist in the Australian Design Award and in various publications my SEO consultancy company has provided competitive prices with measured results. I personally work one on one with my clients to optimise results giving key ingredients to help get your website to the top of Google. My brand experience includes Monash university, Silvertop Taxi, Mercedes Benz and True Value Solar which I was the digital marketing manager. I am accessible, reliable and genuinely care for your business, if your business needs a kickstart with some nice graphic design, web design or SEO, get in touch today.
How to Conduct a Technical SEO Audit: A Comprehensive Guide
Technical SEO is a critical aspect of optimizing a website for search engines. It focuses on the technical aspects of a site that impact its ability to rank on search engine results pages (SERPs). Conducting a technical SEO audit is an essential first step to identifying technical issues that may be holding your website back from reaching its full potential. In this guide, we will provide you with a comprehensive overview of how to conduct a technical SEO audit.
Step 1: Crawl Your Website
The first step in conducting a technical SEO audit is to crawl your website using a web crawling tool. This will give you a comprehensive view of all the pages on your site, including any issues that may be present. There are several crawling tools available, both free and paid, including:
Once you have crawled your website, you will have a list of all the URLs on your site, including metadata and other technical information. You can use this information to identify any issues that may be impacting your website’s ability to rank on SERPs.
Step 2: Check Site Structure and Navigation
The structure and navigation of your website are critical to its SEO performance. A well-structured site with clear navigation will make it easier for search engines to crawl and index your content. To evaluate your site structure and navigation, you should:
- Check for broken links
- Ensure your URLs are SEO-friendly and include relevant keywords
- Check your site’s XML sitemap and ensure it is up to date and properly submitted to search engines
- Ensure your site’s navigation is user-friendly and easy to follow
- Check for duplicate content and canonicalization issues
Step 3: Evaluate On-Page SEO Factors
On-page SEO factors are those that are directly related to the content on your website. This includes title tags, meta descriptions, header tags, and other content elements. To evaluate your site’s on-page SEO factors, you should:
- Ensure your title tags are unique and relevant to the content on the page
- Check your meta descriptions to ensure they accurately describe the content on the page and include relevant keywords
- Ensure your header tags are used correctly and include relevant keywords
- Check for thin content and ensure your pages have enough content to provide value to users and search engines
- Check for keyword stuffing and ensure your content is written for humans, not search engines
Step 4: Check Technical Factors
Technical factors are those that impact your website’s technical performance, such as page speed, mobile-friendliness, and site security. To evaluate your site’s technical factors, you should:
- Check your site’s page speed and identify any issues that may be impacting load times
- Ensure your site is mobile-friendly and responsive to different screen sizes
