Link In Bio Services For Social Media And Local SEO Marketing
It’s possible that you’ve seen your favorite influencers create a post with #linkinbio as a hashtag. This mostly happens on Instagram and if you pay attention you’ll definitely notice it. It’s asked whether or not this phrase can improve your marketing and why it’s being used.
Not only is this a weird trend, but it also serves as a powerful tool to direct users to your bio link, which could be your product link, website link, etc. It helps to drive traffic towards your website from social media.
There are a few things to know about the ‘link in bio’ technique, also where it should be used. You need to know what tools to use, in order to get the most out of your social media platforms.
“Link In Bio” What Does It Mean?
There was a time when Instagram originally only allowed users to add links in one place, which was their bio. This made it very hard for driving traffic from Instagram towards your website. That’s when Instagram users started to use the phrase “link in bio” in their posts, in order to tell them to actually go to their bio and check out their link.
For example, a blogger would create a post with a picture and a short snippet of his/her recent post and refer users to their blog to read the full blog post by referencing it as #linkinbio.
However, Instagram now allows users to post links in other places, with a few restrictions, of course. Many users still use the ‘link in bio’ feature due to it being an effective way of navigating traffic towards your site/page.
This is also a popular feature among other platforms such as Tik Tok, Twitter, and Youtube.
How To Add A Link To Your Bio On Your Instagram Profile
Sign up for a tool to add your desired link
There are free tools you can use for adding a link to a landing page to your profile, however, if you want to track links, etc, you need to use the paid version of the tool.
Add URL links to your landing page
If you want to add the link to your podcast, mentioned blog post, or sales pages, etc.
Copy and paste the link right from your tool into your bio
Go to your profile, click on ‘edit profile’ and paste your link in the ‘website’ field.
Why Use Link In Bio Tools?
When it comes to building your brand, connecting with your audience, and driving sales Instagram is a powerful tool to use. However, you can only use one link to drive users from Instagram and it’s suggested you use it wisely.
There are tools to turn that one link into a traffic-driving power-house, for instance instead of leading users to an ordinary landing page, lead them to a page that highlights all your important content, such as blogs, downloads, mailing lists, etc.
Top Tools To Use For Link In Bio
Is it possible to turn your Instagram into a traffic-driving stream? When using the right tools, yes it is. Link in bio tools allows you to make the most of your single bio on Instagram. Some tools also allow you to use metrics to see how people click your links. Top tools include:
- Tap BIo
- Milkshake App
- Sked Link
When you optimize your link in bio, it can drive traffic to your pages, create a stronger connection with your followers, and drive sales.
More About Our Local SEO Marketing
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Careful consideration goes into each and every plan by our local SEO marketing expert who has years of experience to help you grow your business. So, contact us today we’re happy to receive your calls and answer any questions you have.