Despite your best efforts, your website's local SEO isn't yielding the results you expected, and this is frustrating you. Not to worry. Read our comprehensive guide to local SEO so that you can improve your Google rankings.

Regardless of their size, all businesses require the same thing: exposure. Your business's prospects of making sales would rise if it were more widely known. As a result, the issue arises: How can one stand out in Google's sea of search results?

The solution lies in local SEO!

You're missing out on a lot of prospective clients if you can't be found easily on Google (who are all potential customers). To put it another way, your local rating might be the most important aspect in your business's survival and growth.

What is Local SEO?

It is possible to receive local results on Google when someone searches for a company or a site near their location. Your online visibility can be greatly affected by local search engine results pages (SERPs) if you have a physical store or other local business listing.

If you search for anything nearby on your phone, 76% of people who do so end up going to the business that day.

Consider searching for "best tattoo parlours in [place]" to discover a well-reviewed and experienced tattoo artist or "best vets near me" to find the nearest vet facility for their unexpectedly ill pet.

Local search results for "best tattoo parlour london" appear on Google Local SERPs when a user types in a local query based on their current location. The term "local SEO" refers to the process of improving your company's website so that it appears higher in local search results and, as a result, raises awareness of your brand.

For example, if you have a lot of in-person consumers, it's important for you to show up high in local search results. To ensure that you are seen by the most relevant clients, you should do this.

Improve your local search engine rankings

What should you do if you're not showing up for relevant searches in your location, and why should you do it?

Additionally, this is a method for enhancing brand awareness and showing up at the top of search engine results pages (SERPs).

Including local keywords in the title and meta description tags is essential for local SEO when developing content with a local focus. Long-tail keywords must be used regularly in your content if you want to separate your site both conceptually and geographically.

Melbourne SEO firm may appear on the main page of a website, but a blog article may simply be titled "Best Melbourne SEO Firms."

You will need to undertake local SEO keyword research in order to identify keywords for your local search.

Finding local SEO keywords for free with a keyword research tool

You'll be able to see a list of terms that people in your area are using, thanks to a terrific keyword tool.

In your desired location, your target keyword's search volume may be as high as 1,000, whereas in another place, it could be as low as 100. This is due to the fact that various regions have varying levels of demand.

As a result, choose for a term with a high search volume but low level of competition instead. I understand how difficult it might be to select a keyword. In Keyword Intelligence, you may arrange keywords by their value.

Your GMB profile may be bolstered by constantly posting updates and new information to keep your customers up to date. Here are some pointers on how to go about it.

You may further boost your business's online presence by adding a "call to action" button to your website and on Google My Business (GMB), since 60% of mobile users have contacted businesses straight from search results.

Google reviews are what you need to be noticed

My dentist was recommended to me by Google, and the high number of positive reviews influenced my decision to go with that practise.

"Leave your rating about us on Google and you're entitled to a free teeth cleaning session!" was written on a bulletin board near the counter when I was there.

It's no wonder they had so many positive ratings on their Google My Business page and a high local ranking! When you want anything, you have to give it away first.

As a result, it's not surprising that Google considers them to be important ranking criteria.

Getting excellent reviews is important, but so is reacting to poor ones. You should be involved in every conversation, good or bad.

Featured Image Credit: Search Engine Land

Businesses should engage with consumers by replying to evaluations they leave about their establishment, according to Google. This demonstrates responsibility and credibility.

Local companies' rankings in search engine results pages (SERPs) can be improved via link building, according to a study of SEO experts.

Use NAP citations that are up-to-date.

Citation signals including citation volume and NAP consistency are taken into account by Google in local search results according to Moz, according to the search engine. This means that in addition to your GMB listing, you should have your company's information on major reference websites like Bing Maps, Yelp, and Facebook.

When your business name, address, and phone number are identically and precisely posted across all online platforms, including your website, social media accounts, business listings, and other third-party websites, you have consistent NAP data.

When it comes to search engine rankings, a consistent NAP is essential, but it may also directly affect how customers see your firm, and whether they are satisfied with your service or not based on their experience.

Using technologies like WhiteSpark and Loganix, you may execute a NAP Audit to ensure that your NAP citations are consistent.

Take advantage of local trends and concerns.

Social listening is the practise of keeping tabs on what people are saying online about your business, industry, or relevant topics and trends in your local region.

With this knowledge, you'll be able to make better, more informed business decisions about your target audience's interests and objectives.

Quora, Reddit, and Twitter, among other venues, can help you learn about local issues, such as the scarcity of decent sushi restaurants. Then perhaps it's time to bring in more experienced sushi chefs to your establishment. Afterwards, you may improve your GMB SEO by, for example, posting updates on your newly formed staff of experienced sushi chefs.

Alternatively, perhaps you've seen clients wishing your hair salon offered manicures as well. You might broaden your range of services and announce this on your Google My Business page.

On the other hand, remember to include these social listening tactics into your content research if you run into a creative block.

What is the significance of local rank tracking?

Keeping an eye on your local rankings helps you adapt fast to changes in the market and keep your business accessible in relevant searches.

Having a physical site is even more important for companies like restaurants, hotels, hair salons, and doctors.

The Holy Grail of SEO for your local business is always shifting. It's impossible to predict when Google will add new local search capabilities to its SERPs, but you can bet on them. That's why it's so important to keep an eye on local SEO at all times. For help with Local SEO contact us today.