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Local SEO: What Is It & Why Is Local SEO Marketing Important?

You need to understand local SEO if you want to target an audience locally to find your business online, whether you’re a brick-and-mortar business or a local SEO expert, making local search work for you is not that hard.

Local SEO (Search Engine Optimization) is a part of SEO that solely focuses on website optimization to be found in local search results. So you should do your local SEO marketing in such a way that your business/services appear at the top of search results.

The basics are to find out what local SEO is, why local SEO marketing is important and who it benefits.

This is a strategic process that emphasizes the optimization efforts of local businesses offering products or services to their customers face-to-face. 

Link building, content, and on-page optimizations are all part of these efforts with a focus on localized intent. 

Change your focus to making sure all local signals are correct and consistent. If you provide different details by accident for your business, you could potentially have a situation where your local results don’t quite show the information you intended it to.

If you’re not familiar with this, there are those that offer affordable SEO packages to help out your business.

Local SEO Marketing Is Important Because:

50% of people using their mobile phones to do a search visit a physical store in a day.

34% of people do the same when searching from their computer.

18% of searches lead to sales at the end of the day, and these are local searches.

60% of adults in America search online for services and products using their tablets or smartphone.

50% of people who do local searches on their phone are looking for a local business address or phone number.

71& of people do a local search on businesses to confirm that they exist before going in for a first-time visit.

Your SEO marketing is what helps potential customers find you in a local search.

Who Benefits From Local SEO?

Law firms/Lawyers

Lawyers and Law Firms are one of the benefitted parties of Local SEO, the reason for this is that while a potential client does a search online, Google shows them a ‘call’ option that directly leads to the business.

Local SEO pushes the company to the top of the results list for that specific search location if it’s done correctly, and offers a dominating call to action button.

This is a huge benefit because everyone who has a pressing legal matter, whether it’s an accident or claim will be searching for attorneys online offering free consultations.

Medical Practitioners/Doctors

Many people don’t want to drive for several hours to find a doctor and when it’s an emergency no one thinks about driving. Instead, they do an online search for the nearest doctor available.

If it’s on a regular basis, people are more comfortable calling the nearby doctor for an appointment, and with a local search, you find the number along with directions in the search results.

Restaurants/Take-Away

These are the businesses that benefit a lot from local SEO services. The search information leads customers to the business in a small amount of time. There’s also the immediacy for customer reviews, which usually appear on the restaurant’s website or order app.

Local SEO allows customers to see what restaurants are in their area and also the quality of their food according to customer reviews online.

Who Does Not Benefit From Local SEO Services?

We’d love to see everyone benefit from local SEO services, but unfortunately, there are those that don’t. Some businesses just don’t see themselves as suitable for local SEO efforts.

For instance, local authors, online-only businesses, businesses that don’t particularly want to share their information, and then sellers that want to keep their information private.

These businesses are unlikely to make use of local SEO services.

Important Parts Of SEO: What Are They?

Local SEO is in fact not that different from organic SEO, however, it has a local focus. They also consist of keyword research, on-page technical SEO, links, and content.

These are important elements for your website to outperform the competition in the SERPs.

Researching Keywords

Local SEO keyword research is still the same as it’s always been, however, some aspects have changed a little over time.

People have more access to smartphones and Google Home as shown by statistics. Instead of a local search, these smartphones are paving the way towards voice searching to execute a local search. 

If you’re a service-oriented industry it would be wise to try different keywords that involve questions. Or if your a local business such as a restaurant or law firm you can try using keywords with a conversational tone.

The search volume you’ll receive from doing keyword research this way might surprise you.