Google+ is becoming increasingly popular among internet users. Its originator, Bing, invented it with several benefits for its users, including increased traffic to websites, thus being an effective marketing tool for affiliate marketing or in promoting a company’s merchandise.

Apart from the obvious connections you can create between different groups of your choosing, the Group feature allows the account holder to differentiate between whom to share what information with. Often in social media we are inclined not to reveal all our basic information to everyone that view our profiles. This feature also allows separation and segregation into groups depending on one's affinity to their group members. You can have close friends, family, blood relations and even acquaintance Groups.

Another advantage of Google+ is in “Hangouts” and “Huddles”. A “hangout” is a place where one can have online video chats with friends utilising one display, allowing more than ten people to chat via video talk simultaneously. This is one of the most popular features of Google+.

By creating or adding a Google+ account to your business, it necessitates that the business will pop up in optimisation search engines allowing clientele to find you more easily, which is an added advantage for any business seeking to do its marketing online. Google+ also allows the user to control which information to display about the business. With this, a business can send a different message to each circle or group, unlike with other online accounts.

Sometimes a business may need to sell or market its products via Skype or by having video talks with its clientele. By being able to talk to 10 clients simultaneously, Google+ gives businesses an edge over their competitors.

Setting up a Google+ account is very easy. All that is required is to create an account and comply with the screen instructions. A business will need to select the best classifications for its enterprise and provide data for the business. It is necessary to be very particular and give detailed information so that the target clientele can access the business easily. As indicated earlier, Google+ is a search engine optimisation feature allowing clientele to find what they are looking for easily. If a business is registered or has added Google+, it pops up every time a search is done with similar data.

Having an online internet custom design logo and a tagline is important because with them clients recognize it as the business' official page, and on which the business can create circles and groups. With these, they can market their products to similar groups simultaneously. The +1 icon appears on all the business' pages notifying clients and associates that the business is a Google+ user. It is an advantage for business because it allows for the traffic base to expand and draw clientele towards the business site.

The +1 sign acts like a boost for businesses to progress and move ahead. Google has made it unique and special for businesses to progress with this feature. Any business currently not on Google+ is missing out and needs to set up an account as soon as they can. It is free, and the registration process is easy and straight forward. There are on-screen instructions guiding one through the process of registration.

The thing that takes one business ahead of another, despite having added Google+ in their online marketing, is the content and detail that they supply. During registration and set up of a Google account, there is basic information and data about a business that is required. The more detailed, precise, and informative it is, the easier it will be for the business to appear in optimised searches.

This is not a feature for businesses alone but also applicable for affiliate marketers that are making money online through the marketing of other company’s products. Thinking +1 is a plus in terms of end results reaped.