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Most Important On-Site SEO Factors To Optimize

When it comes to SEO factors a lot of people want to know if there’s a difference between ranking factors and SEO factors, and which is more important to optimize?

When it comes down to the ranking factors that Google considers, people will give you multiple different answers from three main factors to almost a thousand of them. As a matter of fact, not all the things you do for SEO should be for rankings alone.

To answer one of the above questions, the difference between ranking factors and SEO factors, when asking this question you must keep in mind that you’re not just optimizing your site/content to reach the top of Google, but for user search experience as well.

In this article, we’ll be discussing a few of the most important on-site factors in SEO as well as a few tips on using them to your advantage and making them work for you.

Some of them improve rankings, others the experience of the traffic visiting your site, build your brand and boosting conversations, and so on.

These should definitely be in your SEO strategy.

1. Your Content

This is the holy grail, remember that. It’s not enough to simply have content for your site to rank in the keyword terms it targets. 

According to a study done by Ahrefs, 91% of content online doesn’t generate any traffic from Google. So, in content creation, what do search engines prize?  

Content That Is Relevant To User Intent

When you understand user intent, that’s the future of search engine development. Google’s algorithms work tirelessly to better their knowledge and understanding of user experience and searches.

When you understand user intent, that’s the future of search engine development. Google’s algorithms work tirelessly to better their knowledge and understanding of user experience and searches.

 

How To Optimize Your Content
  • You must understand your keyword intent, whether it’s informal, navigational, or even shopping.
  • See what type of content is currently ranking and analyze the SERPs for those keywords.
  • Research and optimize your content around semantic keyword similarities.

2. Engagement

We design our websites for both search engines and people. When you’re designing for users, you must always look at your website and the content with a good eye and fresh perspective.

You can then ask yourself, is your content engaging, and are you already bored with the way your site looks? Your user engagement is suspected to indirectly be a ranking factor for Google.

Evaluating your user’s signals could be a good way to see where improvement can be implemented.

How Many Pages Does Your Visitor View Per Session?

This metric indicates how many pages a visitor reads before they leave your site. This along with the amount of time a user spends on your website before leaving can be found in Google Analytics.

From this metric you can see how engaging your content is, and if users interact with it. When you analyze this, you’ll be able to tell if there are any holes that might be having an impact on your sales and conversions.

If a user is reading multiple articles or pieces of content on your site, this means that in the journey to satisfying their intent you’re doing something right.

Tips To Optimizing Your Site
  • To encourage longer site visits and pages per session, research opportunities, and analyze pages that have a high bounce rate.
  • Encourage conversions by adding call-to-action buttons on your pages.
  • Provide additional options within your content or provide your visitors with additional reading materials.

3. Structure

Consider asking yourself how your technical structure impacts your user engagement and keyword rankings. The foundation of SEO where everything is built on is Technical structure and if you don’t have a solid technical foundation, your content house will crumble and fall.

Mobile Optimization

It’s very important for your website to be mobile-friendly. Google’s primary ranking index is the one on mobile, and it’s updated before the desktop index. When you’re designing for a user on mobile it’s crucial that you bear the size of the device in mind.

The two most important factors for your mobile users are generally a fast page speed and a mobile-friendly design.