One Secret To Success Shared By Local SEO Experts
A number of Local SEO experts were asked to share their secrets to success, and they gave a few pointers and tips to succeeding with local SEO.
We’re always looking for the best possible technique in order to be dominant in the local search rankings and also maximize our visibility online. That’s because local SEO is more than it’s ever been.
In order to provide insight on the topic, a few local SEO experts were asked to answer one question, which was what their number one secret to SEO success was.
Here Is A Few Of The Responses Received:
1.Build A Citation Profile That’s Strong
A strong citation is probably on a local SEO checklist the most talked-about topic. Because it’s one of the most important aspects and it’s important to invest a proportion of your time into getting yourself listed on a quality citation source if you want to outrank your competition.
By searching common keywords that are used for the industry you’re in along with your location, you can reach out to get your business registered once you’ve identified the organic results returned.
It’s important to add value to the site you’re contacting, so make sure to tell them why your business is an outstanding resource and would be a good fit for the audience they have.
It’s easier to attract citations if you have a brand that people can warm up to or relate to in some way. When you’re an expert you sometimes only think about the metrics and not the basic branding areas.
You should make your business sound irresistible by telling people about the value your services add and also what it is that makes you different from your competitor, why you stand out in a crowd.
2. Make Sure Your Citations Are Kept Up To Date
Always keep your data and listings consistent, avoid abbreviations and use the same structure and information. It can cause confusion for Google if you don’t.
Earn links from other local websites with relevance to yours and take time to work on a strategy for that in order to build relevancy that will help you achieve good local rankings while you’re building up your trust flow and citations.
These are both metrics that google gives a good weight.
3. Encourage Customers To Leave A Review & Respond To Them
Almost 92% of people read online reviews as they are a very big part of the internet now, and influence almost 90% of their purchase decisions.
Reviews greatly increase your online visibility and also works miracles for conversions. Encourage your users to leave reviews, and take the time to respond to them when you can, this motivates them to use your brand again.
When it comes to responding to user reviews, always be proactive, even when you’ve received a negative one. Address the complaints in a timely manner, and ensure your users that you’re willing to go above and beyond to achieve customer satisfaction.
Set up a landing page for reviews and email your customers, but never let yourself be tempted into posting fake reviews. This is both against Google’s quality guidelines and dishonest.
4. Make Leaving Reviews Easy For Your Customers
Ensure that the process of leaving reviews is as simple as possible by creating a URL under your domain that leads to the review page and send this link in a friendly but short email.
Generate valuable citations/links, these can increase exposure and enhance your ‘Google My Business ’ listing and appear in your local SERPs listings giving you a bit of a competitive edge.
5. Produce Great Content
When it comes to improving your local SEO, don’t neglect the need to produce great content. One great piece can make a big difference to your local rankings.
This will have a better long-term gain than daily pieces of less quality content. Creating better, more in-depth, and better-designed content can mean better for the long term.
6. Understand Your Audience
Understand your audience and their journey to a product or service. Help customers become smarter by creating more informative content, by working on a content strategy. This could translate into a potential local search strategy, locally answering the questions your audience may have about ‘I want to know’.