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Outdated SEO Practices Can Do More Harm Than Good For Your Brand

When it comes to SEO best practices and tactics, it’s best to stay updated because there’s a chance that with outdated practices you can be causing more harm to your brand than good. 

Search engines are continuously working towards bettering their user experience, therefore they improve their algorithms, ensuring a positive search user experience. As a part of the efforts they make, anything deemed as low quality or spam will be identified and removed from search engine results.

Your website may start falling behind in your competition rankings if your tactics are not as frequently updated as the quality guidelines search engines use. 

Misused Keywords

Marketers and webmasters have many ways they continue to misunderstand the term ‘keywords’ and the role they play in SEO initiatives and in a day-to-day strategy how they should be used.

There are many specific types of keyword mismanagement and misuse this includes keyword density, irrelevant usage, and keyword stuffing. 

Confusion/Targeting Of Keywords

Many SEO professionals will mold their content in order to fit their keywords and message into the confinement of their research only. In other words, they put a restriction on their content when it can go much further. 

The content and its metadata will be shaped into keywords that it doesn’t align with properly and the intent of the search user’s keywords not being properly targeted. Most of the time, this is what causes readers to lose interest in a brand, before ever giving a chance for the company to communicate its message.

If the content on your page doesn’t align with the keywords used, this will definitely hinder the success of your content, even if the quality is excellent. In order for higher visibility, don’t mislead your users by directing them to content that’s misinterpreted by the use of high-volume keywords.

This is defined as an obsolete SEO tactic/practice as Google knows what it looks like.

Density Of Your Keywords

You’re just missing the mark when writing for a density for a specific keyword, so are many tactics that are keyword-focused. Keyword density is something that Google doesn’t depend on anymore in order to identify whether a page will be able to answer a query effectively.

There’s so much more to it than just crawling for keywords, in fact, Google makes use of a mix of signals when determining search results. Keywords are important to the relevant topic they represent, yes, but they are not the life source of ranking for search queries that are high-value.

The actual life source for that is how your message is delivered and of course, the quality of your content.

Stuffing Your Keywords

SEO is all about keywords, and if you load your page with all the keywords you can get your hands on, your rankings will skyrocket because you’re aggressively targeting your audience and showing up higher in searches, right?

Wrong! This is called keyword stuffing and search engines have known for a very long time what this term refers to and what text combinations are unnatural. These are all seen as attempts in order to manipulate search engines and their results.

Some valuable content might use keyword stuffing now and then,  without demoting it due to the value of users. Way back when webmasters wanted to game the system, they would put every high-ranking keyword in the footer of their pages or even go as far as hiding them in plain sight by making them the same color as the page background.

This was also tried by using links, it’s not advised either. You should always remember that you’re not writing for a search engine, but for humans instead. 

Creating A Page For Every Variety Keywords

In order to rank well in all the high-value keywords, this was once a very good tactic. However, with all the updates to the algorithm, Google is now able to understand that several keywords relating to the same word, all point to the exact same topic.

The most useful content related to the topic should in fact be the most visible, instead of when you have all these varieties of keywords on every page, it makes your website harder to use and navigate, because the content is very close and similar.