Simple SEO Strategies That Are Forgotten, But Not Gone.
It’s easy to forget about the basics when you get caught up in the latest trends, but in order to help your site reach better rankings in organic search, maybe it’s wise to go ‘old school’ with the basics.
There’s been a false claim going around for years saying that SEO is dead, but this is very far from being true. However, the shortcuts and quick fixes are dead, the ones that used to define SEO in the beginning.
But, this article is far from an explanation about how to bring them back.
You need to optimize your website properly and to do this you don’t need a Ph.D. in computer science or engineering.
Never Forget Basic SEO Strategies
Getting caught up with the latest trends in SEO is easy, then what happens is you take your eyes off your goal for a moment and forget about the things that worked back then and still work today. This shouldn’t happen!
Optimizing for featured snippets, you need to use structured data, and not take your eyes off the ball once.
I’ll be discussing a few important SEO basic strategies that can be applied by anyone in order to help their site to rank better in SERPs (Search engine results). Many of these might be ones that you skip.
Something that’s not only an SEO tactic but also essential to the core of SEO. Serving up the best possible answer to a user’s search is the number one function of a search engine. Every factor points to user experience.
Users will definitely leave if their experience with your website/page is bad. For instance, if you don’t invest time in a resonating website, your pages load slow or you’re not answering the right questions, you will lose users, they will leave. That doesn’t reflect positively on your end.
You could put yourself in your user’s position and create a functional website.
Ask Yourself These Questions:
- Are you answering their question? (This relates to your keyword and content strategy.)
- Is your site loading properly or is it slow?
- Is your page layout up to standards, is it easy for them to find answers?
- Is there something for your users to do next? Can they find you if they want to learn more? (This relates to your structure and navigation strategy.)
The best practices in SEO come from your website function and also the value it adds.
2. A Thing That Matters A Lot Is Words
Going back to the first point on user experience, this is important enough to get its own spotlight heading. And by words, I’m not referring to keywords, we’ll get to that part.
If you make slight adjustments to the language you’re using on your page, it can make a difference from 10% click-through up to 60%, which can in turn impact your SEO.
You should definitely take the time to select the right language and organize it in a way that makes an impact. This will increase your chances of engaging an audience and also potentially lead to conversion.
According to research people tend to respond more to language that’s close to their own. Also brushing up and making your headlines more attractive and your call to action sound a little more persuasive will definitely help you stand out when it comes to SERPs.
Get creative with your writing and don’t rely solely on a good technical foundation. And to help you push through your creative limitations, you can try writing one line or heading out in many different ways, in order to see how it can possibly improve.
3. Create Your Checklist And Be Sure To Check It Twice
When you’re conducting a complete technical audit, you wouldn’t think twice about using a checklist, but while you’re busy with a landing page or blog, it’s very easy to get complacent. Things will be missed if attention to detail is not one of your strong suits.
To make sure you don’t leave the basics out, always keep a checklist handy, make notes or color-coated templates in your project manager, whichever will help you stick to it. And if you’re using an on-page checklist, don’t forget to add the very valuable SEO strategy UX!