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Sources of Media Traffic
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Everybody prefers to get free traffic and many of those who pay for traffic don’t want to keep doing it indefinitely. There are several ways of getting traffic to a website, whether free or paid. Paid advertising on media websites like CNN is one of the most effective ways of getting many visitors to a website.
If you can find the right sources of media traffic, this kind of traffic can be of great value since you will get relevant traffic for your website with a high conversion probability. Here we discuss ways of finding the right sources of media traffic to make your advertising budget work for you.
The importance of carefully selecting your sources of media traffic
Quite a few sites depend on paid traffic from media sources. This forms a large percentage of their website visitors. Owners of websites that depend on sources of media traffic can afford to buy it because they are confident about their ability to convert this traffic into business.
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Finding the right sources of media traffic
If you know the profile and interest of the type of visitors you want on your site, you will can narrow down the media websites you should target. However, this kind of knowledge comes with lot of experience.
The preferred way to find the right sources of media traffic is to get help from advertising networks. There are quite a few advertising networks on the web. For example, BuySellAds and Traffic Junky will help you locate the correct websites to advertise on.
While advertising networks can help you identify a list of potential media sites, it is important to ensure these people are your target audience. Always check the visitor demographics and statistics of a website before you commit valuable money for advertising on that site. Quantcast and Compete are two sites which will help you do this. You can get good insights into the traffic patterns of a website by using their services.
Why monitoring and control is equally important
The fact that many sites are depending on this kind of media traffic indicates this kind of advertising does work and can be cost effective. Everything depends upon what kind of visitors you generate. For this to work, everything from selection of media traffic sources to the right advertising to bring in relevant traffic has to be perfect.
As is always the case for paid traffic sources, you must keep an eye on how things are getting along together. You also must take corrective action if you detect any problems or inefficiencies. This will be an ongoing process as there is always a chance that what worked well in the past doesn’t work now.
Conversions, landing pages, and websites
Whenever you are paying for traffic, pay attention where the traffic is going. A careful trade-off must be made between the advantages and disadvantages of sending traffic to a general or a specific website page from a conversion point-of-view.
The best way is to take a somewhat middle path which will hold the interest of a large chunk of visitors while still giving you the ability to have a good conversion rate. An example would be to send traffic to a website that talks about different types of medical insurance rather than a specific site about a policy.
Make sure that traffic you pay for comes from the right sources of media traffic. Use our online internet marketing strategists get you there. We can handle all your SEO and media traffic needs.