Support Your Long-Term Strategy & Marketing Goals With SEO Hygiene
Implementing SEO hygiene into your organization’s long-term strategy could be the key. Learn what it involves and its benefits. Google brings out a new update just when you think you’ve got your SEO strategy covered.
Keeping your site clean and running smoothly by taking proactive steps can help in supporting your marketing strategy and goals for the future.
What is SEO Hygiene and what is it about? In this article, we’ll discuss the term, its uses, and why it’s important to implement it to improve your rankings and get more revenue.
What Is SEO Hygiene & How Does It Work?
Tasks are performed by people regarding their health and hygiene every day, ensuring they look their best and also feel good. SEO Hygiene also does that in a similar way, just for your or your client’s website, helping in setting it up for success in the long run by conducting routine checks.
SEO Hygiene benefits include:
- Rankings that are higher
- Authority establishment
- Trust/credibility building
- Increase in revenue
The concept of good SEO hygiene becomes more important as your establishment or site grows in size.
How Is Your Site Affected By Bad Hygiene?
Generating awareness, revenue increase, and brand interest can be helped by driving traffic to your site organically. You can experience issues when you don’t have a plan in mind for your site’s hygiene. These issues can include:
- Decrease in revenue
- Low search visibility
- Site penalties
- Reduced traffic by search
If you’ve been in the field for a time, you would know that you face highs and lows all the time, however, even though you’ve not been impacted in the long term, updates can cause fluctuations in rankings.
There are some SEO elements that are 100% in your control even if there are those that are completely not. The risk of bad hygiene affecting your site/page can be lowered by following the correct protocol and procedures.
SEO Hygiene Best Practices
When it comes to the base of things you want to keep track of the following:
- Keyword targeting
- Headers and subheaders
- Page titles
- Alt tags
- Meta tags
There are many things that could have an effect on your site’s SEO, things that might be overlooked from time to time.
If you have your list of SEO hygiene considerations, these are the most important ones to have on there.
Code That’s Clean
The backbone of any website is code and even though not all of us know the ins and outs of coding, it’s still important to be looking over the code that search bots and end-users will experience.
Googlebot will be scrutinizing the information and coding on your website, so it’s wise to remember that it’s no dummy bot. Your code should be run through spider simulators and search engine inspection tools.
The traffic on your site can take a huge hit if there are issues that render your page or a block of code isn’t displaying properly. And before a coding change, a quick SEO technical audit can be done, in order to see what search engines see when they assess your page.
Ownership And Content
If you’re doing enterprise SEO, the content on your website can grow fast. The more shareholders and employees are involved, the more content can be generated by forming various teams.
Specific site sections might be handled by different teams that do not collaborate or communicate. If and when this happens, these teams may start to compete for the same keywords across pages and create duplicate content.
Putting systems in place, letting teams know and understand what their specific roles are, and maybe communicating page content changes, is proper SEO hygiene.
To reduce the chances of conflict, you might want to put one team on content management and ownership from a higher level, making sure that resources don’t get wasted. In an organization that has larger teams, this is considered as a part of SEO governance.
In order to avoid conflicts, all content that’s new should be analyzed and looked over. In other words, check and double-check!