What is Local SEO? (Search Engine Optimization)
Local SEO is quite possibly the most effective and cost efficient way to market your local business online. It helps you to promote your products and services to your local customers – at the exact time they are looking for them. Local SEO is a very targeted online marketing approach which allows you to position your business for local searches – rather than Australia wide / international searches. This makes it ideal for industries that service a particular area or region – anywhere from a single suburb up to a whole city.
Local SEO results are shown in Google in two main places. In the “Local Finder” page which is a map with the search results shown next to the map and also indicated on the map with markers. And if you do it right you also get to be shown on page one of google in the “snack pack”. This is quite different from traditional SEO and requires different optimisation techniques.
But Google isn’t the only game in town. Facebook also offers a highly effective form of Local marketing which allows you to communicate directly to customers (and their friends) via their facebook feed.
Use one or both and you will see greater engagement with local customers.
What Are Local Search Results?
When you do a search on Google their job is to offer you what it believes to be the best match for your query. If you search is a local one ( eg Plumbers Melbourne) or if google thinks that is should be a local one (eg you only type in plumbers but google will assume you want local ones) then you will be presented with a map and two or three local businesses which match you search query. You will also be able to click on more Places to see even more local businesses. See the screen shots below for the search phrase “Local SEO Melbourne”
I got this website to the top of the local search results. I can do the same for your business.
What to do now
You can download the free Local SEO guide available here. If you have already read the free guide or if you simply need someone to do it all for you – then I can help.
I can create a complete local SEO program for you .. from local optimisation of your website through setting up Google My Business, getting citations and claiming your maps listings and more. And don’t worry if you don’t have a website yet as I can help with that too.