Founder & Director
As a finalist in the Australian Design Award and in various publications my SEO consultancy company has provided competitive prices with measured results. I personally work one on one with my clients to optimise results giving key ingredients to help get your website to the top of Google. My brand experience includes Monash university, Silvertop Taxi, Mercedes Benz and True Value Solar which I was the digital marketing manager. I am accessible, reliable and genuinely care for your business, if your business needs a kickstart with some nice graphic design, web design or SEO, get in touch today.
Your Content Strategy & Working With Affordable SEO Plans
The key to improving your position to score a top spot on Google is to have a great content strategy. This is the secret to securing your possible position on the first page. However, you must ensure that the content you create provides value, therefore, your content strategy must focus on producing content of high quality.
Don’t only create content for the sake of having content, but create content that will receive engagement from your audience.
Define The Goals That You Want To Reach When Creating Your Strategy
Content is created to serve a specific purpose, and that purpose must be defined. Are you creating your content for the sake of building your brand, converting users, generating leads, improving your search rankings, attracting past customers, or altogether having another goal in mind?
Once your goal is clearly defined you can start to determine if your strategy is the best way of achieving them. You can never assume that content is the best-case scenario for every goal.
For example, content wouldn’t be the best way to go if you’re trying to convert users at the bottom of the sales funnel, it could possibly be invaluable to bring users to your site to start with by boosting your brand awareness and generating organic leads.
Different types of content are needed for different sales funnels, so deciding on which content is relevant for which user is important. With that, at the right time, you’ll have the right person converting.
When It Comes To Your Content Strategy, Research Your Audience
When you know who your target audience is, that’s when your content strategy will be effective. Checking what kind of sites your audience is already visiting can prove to provide valuable information such as which content they engage with most, also where they tend to share content on social media.
By enabling Google Demographics and Interest it’s made possible to see the types of sites your audience engages with. And to find out what content they engage with there’s Google Analytics, which also calculates on which social media your audience will be on from their demographics.
It can be very useful in the future to understand exactly which content works best where. Facebook is one of the social media platforms which made it especially difficult for small businesses to increase their reach without using paid ads.
Video content seems to be thriving on Facebook and also accumulated a whole lot more shares than image and text posts. When understanding how your audience acts, can help narrow down your content strategy. For B2B businesses content creation on social media doesn’t really work well, however, for B2C businesses it works very well.
Your Content Strategy Must Focus On Your Niche
There’s a sad fact that there is content all over the internet that shouldn’t even be existing as it’s either plagiarised, reposted, or invaluable. This content doesn’t appear near the top of the SERPs, so in the end, no one sees it, making it relevantly useless.
You should create content that’s unique, provides value, and has a voice that’s distinct in order to make sure your content doesn’t get into that batch. Your chances are better to establish yourself as an expert when you’re concentrating on your niche with a specific goal in mind.
Always Measure Your Results For Your Content Strategy
A very important factor in developing an effective content strategy is to measure your content marketing results. Just like you don’t speak on the phone while on mute, the same goes for not measuring the feedback you get on your efforts. You must know what your audience likes and doesn’t like with the reasons.
More About Our Affordable SEO Plans
Following the advice on our affordable SEO plans, is a sure way to make sure that your content reaches the right audience in return helping your business to show in search results. If you’re a small business that struggles to have your presence noticed, our affordable SEO plans are the best option to help you serve your customers and increase your presence with your audience.
Our affordable SEO plans are structured by an expert who has years of experience in helping companies build their online presence. Don’t delay, call us today we’re happy to answer your calls, have your presence seen, and get that traffic to your site.