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Does Google AdSense Count As A Ranking Factor?

Is Google AdSense seen as a ranking factor? Google AdSense is an app that allows publishers to display targeted ads on their websites, it also allows them to monetize their content and through clicks and views the publishers then earn money, but what do ads have to do with page rankings? 

Is Google AdSense seen as a ranking factor? Google AdSense is an app that allows publishers to display targeted ads on their websites, it also allows them to monetize their content and through clicks and views the publishers then earn money, but what do ads have to do with page rankings?

 Some people believe that it serves Google’s interest as a company to send traffic to websites with ads that are served by Google. Monetizing a website makes it another platform where Google can serve ads on.

It’s true that more traffic generates more ad clicks and views, and in Return Googles advertisers don’t mind paying to add more ads. The theory the people questioning whether or not AdSense is a ranking factor has is if Google would let its interest get in the way of serving organic search results.

There are also those concerned that Google AdSense might have a negative impact on their rankings because Google has its own guidelines regarding proper ad placement. 

AdSense Might Be A Positive Factor

There are also those who believe that AdSense can have a positive effect on their rankings as it generates income for Google and its advertisers through ads. There are speculations that Google’s intertwined apps such as Google Ads, Organic search, and AdSense share signals between each other.

It would seem that the people have little trust in Google, therefore they believe the claims made instead of keeping searches objective and fair. 

Because of this trust issue people have with Google, AdSense gets brought up in a conversation about being a ranking factor multiple times. 

AdSense Might Be A Negative Factor

Another claim regarding AdSense is that people should be treading very carefully when using it. It’s said to negatively impact the rankings of a website if too many ads are used or they’re not used in the correct way.

This theory comes from saying that Google favors pages that offer a better user experience. When a page is crowded with ads, it creates a bad user experience, and Google sees this as important.

A lot of ads can make the main content of the page difficult to identify by users, and also cause the page to load slow or move around while it loads. All of these can potentially lower a page’s user experience score. And by this AdSense is seen to be a possible negative ranking factor.

According to the claims made, AdSense is either boosting the rankings or drastically lowering them, but which one is it?

According To The Facts:

These facts have divided the theory into two parts, one being positive and the other negative. One part for each claim.

AdSense As A Positive Signal

The question about AdSense being a ranking factor pops up so often that Google personally addresses it in the AdSense Help Guide, however, they confirmed that AdSense doesn’t affect a page’s rankings in the SERPs.

Google offers access to content all over the web as it believes in freedom of expression. Their results are also unbiased by their paying publisher and advertiser relationships and they will continue to serve search results according to their PageRank Technology.

It’s confirmed to be untrue that AdSense will affect your page’s rankings in a positive way and users shouldn’t it under this assumption. You don’t have to worry about being a factor that will contribute to better rankings because your competitor is using AdSense and you’re not.

AdSense As A Negative Factor

As mentioned in the section above, Google AdSense doesn’t impact a page’s ranking negatively or positively. However, advertisements according to Google can lower your user experience which can alternatively lower your page’s rankings.

Other than that, there’s nothing wrong with having ads on your website. It’s the way they’re used that can potentially cause trouble for SEO. 

Google’s page experience update takes into consideration how the ads are used on your website, for instance, the ads should not be used in a way that’s distracting for a visitor or in any way disturbing to their user experience.