Founder & Director
As a finalist in the Australian Design Award and in various publications my SEO consultancy company has provided competitive prices with measured results. I personally work one on one with my clients to optimise results giving key ingredients to help get your website to the top of Google. My brand experience includes Monash university, Silvertop Taxi, Mercedes Benz and True Value Solar which I was the digital marketing manager. I am accessible, reliable and genuinely care for your business, if your business needs a kickstart with some nice graphic design, web design or SEO, get in touch today.
How to Track and Measure Your Local SEO Efforts
As a business owner, it’s essential to understand how your local SEO efforts are performing. By tracking and measuring your local SEO efforts, you can identify areas for improvement and make data-driven decisions to enhance your online presence. In this article, we’ll discuss how to track and measure your local SEO efforts to improve your business’s visibility in local search results.
1. Set Clear Goals and KPIs
Before you start tracking your local SEO efforts, it’s crucial to set clear goals and KPIs (key performance indicators). Your goals should be specific, measurable, achievable, relevant, and time-bound. For instance, your goal could be to increase your website’s organic traffic from local searches by 25% within six months.
Next, you need to identify the KPIs that will help you track your progress towards your goals. Some common KPIs for local SEO include:
- Organic search traffic from local searches
- Ranking for local keywords
- Google My Business listing views and clicks
- Online reviews and ratings
- Conversion rate for local search traffic
2. Use Google Analytics and Google Search Console
Google Analytics and Google Search Console are two powerful tools that can help you track your local SEO efforts. Google Analytics can provide insights into your website’s traffic, including the number of visitors, bounce rate, and page views. Meanwhile, Google Search Console can help you monitor your website’s performance in Google search results.
Some metrics to track in Google Analytics for local SEO include:
- Organic search traffic
- Top landing pages for local search traffic
- Geographic location of website visitors
- Conversion rate for local search traffic
On the other hand, some metrics to track in Google Search Console for local SEO include:
- Search queries for local keywords
- Click-through rate (CTR) for local search queries
- Website pages that appear in local search results
- Number of backlinks from local websites
3. Monitor Your Google My Business Listing
Your Google My Business (GMB) listing is an essential component of your local SEO efforts. It’s essential to monitor your GMB listing regularly to ensure that your business information is accurate and up-to-date. You can also track the performance of your GMB listing through the Insights tab, which provides data on your listing’s views, clicks, and searches.
Some metrics to track for your GMB listing include:
- Number of views and clicks on your listing
- Number of phone calls and website clicks
- Keywords used to find your listing
- Number of requests for directions to your business
4. Monitor Online Reviews and Ratings
Online reviews and ratings can have a significant impact on your business’s local SEO. Positive reviews and ratings can help your business rank higher in local search results, while negative reviews can harm your online reputation. It’s crucial to monitor your online reviews and ratings regularly and respond to them promptly.
