It’s that time of the year again and Google reveals the most popular trends and searches for Halloween 2021. Haunted houses, movies, the best costumes, and all things that go with this scary season.

The top search trends are being revealed by Google, such as locations for the best-haunted houses, most popular costumes and so much more. This year isn’t much different, every year Halloween search insights are published by Google.

Year in and year out, Halloween movies remain consistent, however, what captures the mainstream of society’s attention is the costumes. Keeping your finger on the pulse when it comes to culture helps a lot when you’re in marketing because you’re given the opportunity to engage with your audience, building more trust through communication.

Information Google is posting on this year include:

• Spooky activities that are popular in the U.S
• Most popular Halloween costumes
• Pumpkin-patches that are most searched for
• Popular Movies for Halloween

From the Google report, these were some of the insights:

Top Movies For Halloween

In this list, there are a few family-friendly’s, and then, of course, your natural Halloween season horrors! All of the movies on the list are the most popular by search according to Google.

• Halloweentown
• Nightmare on Elm street
• 1987’s Halloween
• Hocus Pocus
• Friday the 13th

Top Costumes For Halloween

Usually, the search for costume shops is at its peak on the day of Halloween, but that would be far too late for Google to share the information. Based on Google searches in the first week of October, this is what Google found to be most popular.

These costume searches have been trending:

• Venom
• Gorilla
• Carnage
• Britney Spears

Couples costumes in trend:

• Mr. & Mrs. Smith
• Trixie & Timmy Turner
• Bonnie & Clyde
• Skid & Pump
• Cosmo & Wanda

Dog costumes in trend:

• Racecar
• Vampire
• Lobster
• Donkey

Pumpkin Patches That Are Popular

There’s quite an increase on maps due to pumpkin-related travels this October, and ‘pumpkin patch’ is one of the most searched words. On Google maps, this is the most searched pumpkin-related searches:

• Bishop’s Pumpkin Farm
• Bob’s Corn & Pumpkin Farm
• Goebbert’s Pumpkin Patch & Apple Orchard
• Bengtson’s Pumpkin Farm & Fall Fest

Halloween Activities That’s Most Searched

Haunted houses and Corn maze destinations are two of the most increased searches for between September and October and the most popular spooky activity searches related to this topic is:

• Field of Screams in Mountville, Pennsylvania
• Buford Corn Maze in Buford, Georgia
• Howl-O-Scream in Tampa Bay, Florida
• Piedmont Avenue Pumpkin Patch in Oakland, California
• Greenspot Farms in Mentone, California
• Cornbelly’s Corn Maze and Pumpkin Fest in Lehi, Utah
• Pennhurst Asylum in Spring City, Pennsylvania
• Rutledge Corn Maze in Olympia, Washington
• Texas Pumpkin Fest in Leander, Texas

Halloween Candy & Drinks That’s Most Popular

It can’t be Halloween without candy and drinks and according to a graph that Google set up with all the drink and candy searches the list looks something like this:

Most searched-for drinks:

• Black Magic
• Halloween Shots
• Halloween Jungle Juice
• Blood and Bones Cocktail
• Witches Brew
• Punch
• Bloody
• Supernatural

Most searched candy:

• M&m’s
• Candy Corn

Just to add something extra, we all know that Halloween is one of the biggest and most popular events of the year. Creators and marketers begin planning their content ahead and Google also has a list of most searched keywords during this festival.

Keywords that are most popular on search engines now:

• Halloween 2021
• Halloween party
• Halloween costumes
• Halloween for kids
• Halloween costume ideas
• Halloween ideas
• DIY Halloween décor
• Halloween shopping
• Halloween treats

When it comes to Halloween costume keywords:

• DIY Halloween costume
• Halloween makeup
• Last-minute costume ideas for Halloween
• Easy Halloween costumes
• Scary make up
• Best Halloween makeup
• Easy Halloween makeup tutorials
• Special effects makeup
• Skull makeup

And last but not least, Halloween keywords that relate to food:

• Halloween recipes
• Halloween snacks
• Halloween party food
• Easy Halloween treats
• Halloween desert
• DIY Halloween treats