What Type Of Content Can Help Your Local SEO Business?
One effective way to rank for local keywords is through producing content. Here are a few examples of content that can work for your local SEO company.
It used to be very straightforward when it came to ranking for local SEO, but with all the changes happening, what used to be a 7-pack is now reduced to a 3-pack, and the local directory links will no longer be enough.
In order to move up in local SEO services, you need to have content. An effective way to rank for less competitive, local keywords is content creation.
If your local SEO company hasn’t reached A-Fame yet, here are a few types of content to give it a boost!
Is it necessary to create content for all of your locations?
It’s a risk you’re taking by not creating content, so the best answer is YES! Become a content creating machine, because being unique is good, but it’s not enough.
You have to be local with content that’s both useful and relevant.
Content Examples For Your Local SEO Company
A Landing Page That Is City-Specific
Is it possible to rank for local keywords without having a location webpage?
It would be easier to rank in the local SERPs when you have a location webpage, though you might get there after a lot of sleepless nights.
If you’re a multi-location local SEO business, and you’re thinking of creating a different page for each location, you can look at the strategies used by similar companies just to get an idea of what it is you want for your website.
Local SEO isn’t something to mess with and sticking to a working strategy is advised. However, if you’re a smaller local SEO business, it could be overwhelming to create separate pages for each location.
Don’t go overboard, and keep it plain with one page per location.
Landing Page Regional Or State?
When creating your landing page, start with the cities your Local SEO company is situated/working in. It can be difficult getting your clients excited about more content creation but in the local SEO category and you’re competing for rankings your content can either make you or break you.
Dive deeper into your buyer persona’s to get a better understanding of your audience before starting to build on location pages. By doing so, state location pages can make the UX much better for your customers.
It’s very possible to not only increase organic traffic but also improve conversions.
Your FAQ Pages
For everything in local SEO content, some of your customers might find the FAQ page to be a one-stop-shop. The industry is seeing a change in how content is consumed with voice search changing the way people are searching.
Fun fact: Nearly a third of people doing mobile searches are searching for something related to locations.
Discounts & Specials
This is the best thing for local SEO owners to do, give your customers what they want by adding a discount or personalizing your local SEO package.
You make your local audience feel special when you appeal to them by offering a location-specific discount.
Host A Local Event
People like seeing businesses create awareness on their Facebook pages, but if it’s not on your website it can create a slight disappointment. This is where you lose out on a big SEO charm.
If hosting events is not your thing, not to worry there are other options below.
Partner Up With Local Events
If you’re not one for the whole hosting part, you can always partner up with a local event or be a sponsor.
If sponsoring events isn’t in your budget, you can always talk about it instead or consider offering a local SEO experience.
Content For Your Blog
If you’re a local SEO business and you want to compete in the SERP keyword rankings, this is where the magic happens. Having a blog that’s effective can help boost your rankings.
If you’re not sure what to write about here are a few topics you might like.
I’ve seen some share blog posts on where to find their services at an affordable price. So, creating a blog post on how to find cheap SEO services will definitely be a good idea for a post on your blog.
Testimonials & Interviews
When you’re customers are happy it means the service is good, so why not try a few interviews with your local customers and create a smashing blog post on how they find your service?
Last, but not least partnering up on a press release can really help your local SEO rankings go higher.